Engagement and Interaction May Change the Ways of Business

Do you find it difficult to engage visitors? Some of the latest study finding may be helpful. Here is a brief look at how simple things can increase conversion

It is very difficult to predict eCommerce trends.  It is almost impossible to find out what exactly works and how user preferences will define the revenue stream. Still some researchers and e-com website experts are keen to study changing patterns and they believe that there is a definitive answer to what will exactly work in 2014 and years to come.

Heat map is definitely one of the things to consider. According to 12 Heat map Findings: Your Roadmap to Conversions published in Search Engine Journal, subconscious brain can help understand what human users are looking into. The study can definitely help is useful in terms of where one can place the important content.

This study also highlights search engine engagement and what users actually see while looking at the result. Surprisingly, most people ignore banners and simply concentrate on the first few results to the query.  Banner blind is prevalent and affect most of the users on internet.

Paid promotion is obviously one of the better ways to increase earnings but severe competition is posing threat to many industries. How can one overcome such issues? Industry experts believe that writing ads that stand-out can help you. PPC copywriting is an evolving filed that can increase click-through rates. And once that feat is achieved, it is important to decrease bounce rate by optimizing landing page.  

Another surprising fact comes from website designing. While people go gaga over responsive designs and how beautiful they look, there are others who are not really impressed. Apparently, responsive websites take more time to load. That’s why the giants of ecommerce prefer getting a dedicated mobile version.

Finally, definition of content is also changing. Text is certainly search engine friendly but real users will like more of images and videos that can help. Info graphs, how to videos, rich product images, zoom and similar things that help visitors derive value off the page.  

This might be an early time to shift gears completely but you should definitely be aware of what’s going around. Search engines and users are getting choosy on what they want to see.

Conclusion

It is difficult to say what exactly will work in the favor but keeping an eye on trends is important. Gone are the days when you could simply use keyword rich content and trick search engine. Today, traffic is certainly important but businesses should also look into engagement, satisfaction and exclusivity. In the longer run, these are the only things that will matter.

Do you find it difficult to engage visitors? Increasing sales is now a matter of achieving user interest in less than 30 seconds, and some of the latest findings on user engagement and behavior on websites and search engines can help. Here is a brief look at some of conclusion and facts that matter.